How "Near Me" Searches Work in Google
Google 'Near Me' searches work through real-time geolocation matching and local algorithm evaluation. Google uses the searcher's GPS, Wi-Fi IP location, and cell tower triangulation to calculate proximity, and evaluates businesses based on 3 primary ranking pillars: **Relevance** (matching category and keyword intent), **Distance / Proximity** (physical distance to the searcher), and **Prominence** (Google review volume, ratings, local citations, and website domain authority).